One of the most important decisions you'll need to make, when planning a wedding or large event, is the overall color scheme. It's a big detail that is sometimes overlooked, yet it is a crucial element in the overall event.
Do you want bright colors? Pastels? Do you want the colors to make a statement, or calm the eye? The reason color is so important is because the color scheme will bind the whole event together. Once you choose your colors it will help you make more informed decisions on everything else, from flowers, to bridesmaid dresses, to table design, to cake décor, and even what close family might wear.
Top event planners know that the best color choices represent the personalities of the bride and groom in some way. The colors chosen for the wedding should evoke the tastes and personalities of the main players in the event.
It's important to realize that color is one of the most powerful elements in the world around us. How we see an object is often determined, in large part, by its color. As interior designers well know, certain colors can make a room expand, other colors can make it contract. So an understanding of the basic properties of different colors is crucial to planning your event.
Red: Red, the single most dynamic and passionate color, symbolizes love, and courage. It can also symbolize anger and other strong emotions, so use it carefully!. Red demands attention, and it has great emotional impact. Red might be selected by people who are naturally aggressive or impulsive or by those who strive for success. Red, of course, is the color of Cupid, and all things Valentine. Red is considered the color of prosperity and happiness in China.
Pink: Pink, emotional in character, often connotes a sensitive heart. It is the softer side of the color red, and is considered a romantic color as well. It sometimes represents caring and sharing. Pink is considered a very feminine color.
Orange: Orange is a vibrant, energetic color. In bright tones, orange is jovial, cheerful and playful. Deepened, it becomes exotic and exciting. Orange is a color found frequently in nature, from the leaves of autumn to brilliant sunsets. It can be used in a variety of ways at an event. Often, it makes a great accent color, picked out perhaps in a floral arrangement and other accessories.
Brown: Brown is sensuous, earthy and rustic in nature, and often represents hearth and home. It is a neutral color. It symbolizes physical comfort, ease and contentment. It conveys richness and warmth, yet is more casual than black.
Yellow: Yellow is the color of sunshine, and is generally considered to be a warm, cheerful color. It can be used as a primary color, or it can be paired with red to create an exciting mood, with orange, to create a summer look, or with greens and browns for a fall, harvest look.
Green: Green is the color of life, and represents freshness, security and tranquility. Green creates an atmosphere that is calm and restful, and characterizes the intense power of nature. For your event, the right shade of green can have a cooling, calming effect. It is a wonderful color for springtime events.
Purple: Purple, in all its richness, is traditionally the color of royalty. For a wedding, the range of colors derived from purple, including lavender, liliac, violet, and so forth, creates endless possibilities, especially in the lighter, pastel part of the spectrum.
Gray: Gray is a very elegant and neutral color. It is also traditional and conservative, and may be a good choice if you want to project that kind of formal image at your event. Light grays paired with pastel shades will give a more feminine tone to an event.
Blue: Blue is the color of tranquility: it is cooling, soothing and orderly. Deep, royal blue conveys richness, even conservatism. A lighter blue, paired with pale pinks or yellows, may be more suitable for springtime events. Dark blue paired with white is a great combination for a coastal or boating-related theme.
White: White, at least in our Western culture, suggests goodness, purity and innocence. It is the predominant color at many weddings, where it often serves as the bride's chosen color. White works well with many other colors, making pastels look more lively and making darker colors more vibrant.
There is no 'right or wrong' when it comes to choosing the colors for your event. The most important thing is to start planning the color at an early stage, so other accessories can flow from the chosen scheme. Choose a color or colors that you love, and keep it clearly in your mind as you plan the colors of all the accessories you need.